HILDA D. BAIRAMIANHolding a “ Doctorat Es Sciences de Gestion from : « Université de Montesquieu » Bordeaux IV, an MBA from the American University of Beirut (AUB) a master degree from Saint Joseph University (USJ), Professor in marketing management. in Lebanon and Europe. Specialized in ”Serious Business games” educational approach. Responsible for developing and implementing Business programs in Universities in Lebanon and Armenia.Consulting in the hospitality in Armenia. Founder of “Atamant” International Consulting company.Co-Founder of Kay Kapacity Builders ,education consulting in Europe. Involved in volunteer activities to support the transition of the Armenian economy to market economy. Active in the Armenian community social and educational life in Lebanon. Research interest in the field of NGO Management, consumer behavior