Publications<div><br></div><div><p classRussite>  <span langFR>● Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict (co-author with Walid Abou Khalil & Eliane Khalife Abou Khalil), Journal of Public Policy Marketing, volume 44, issue 1, Sage Publication, December 2024, <p classRussite><span lang"FR"><a href=" ● The ICT Usage in the Middle East: Contribution to the Development of the Society, (co-author with Matar L), Journal of Decisions Systems 1-28 , Taylor & Francis, Publication November 2024. <p class="Russite"><span lang="FR"><a href=" ● The use of social media for crisis communication during the COVID-19 pandemic: The case ofLebanon », (co-author with AOUN BARAKAT Karine) Projectic Review, 2023/1 (n°34), p. 11-24. <p classRussite><span lang"FR"> </span></p><p class"Russite"><span lang"FR"> ● <a href="https://academie-des-sciences-commerciales.org/effet-de-la-pandemie-SAF… style="color:windowtext">Effet de la pandémie SAFE_USJ_du Covid-19 sur l’utilisation SAFE_USJ_ducommerce électronique par les consommateurs au Liban</span></a>, Académie desSciences Commerciales, (Janvier 2023) Paris<b><o:p></o:p></b></span></p><p class="Russite"><span lang="FR"><a href="https://academie-des-sciences-commerciales.org/effet-de-la-pandemie-SAF… class="Russite"><![if !supportLists]>    ●<font face="Times New Roman, serif"> </font>Cutting edge Technologies for the Development of Asian countries, Journal of Asia Business Studies (co-author with HarfoucheA, Di Marco M, Bou Saba P) Emerald (Feb. 2022) DOI (10.1108/JABS-02-2022-0049)(Scopus)</p><div><p class="Russite" style="mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:" times="" new="" roman",serifmso-ansi-language:en-us"=""><span style="mso-list:Ignore">-</span></span><![endif]><span dir="LTR"></span><span style="mso-ansi-language:EN-US">● Fighting Covid-19 in a Multi-Crisis Context:Case of Lebanon (co-author with Barakat K.), Community, the Economy, COVID-19: Lessons from Multi-Country Analyses of the SARS-CoV-2 Pandemic, <span style="mso-spacerun:yes"> </span>Springer (2022)              <o:p></o:p></span><span style="font-size: 12pt font-family: " times="" new="" roman",="" serif"="">DOI </span><span lang="EN-GB" style="font-size: 12pt font-family: " times="" new="" roman",="" serif"="">https://doi.org/10.1007/978-3-030-98152-5_14</span></p><p class="Russite" style="text-indent:0inmso-list:nonetab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">     </span>● Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of theSERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter,(co-author with Walid Abou Khalil), Journal of Political Marketing, Francis& Taylor, February 2020 (ABDC list & scopus)<o:p></o:p></span></p><p class="Russite" style="text-indent:0inmso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><o:p> </o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">     </span>●Transformational process of the implementation of an Information Systemdispositive in an organization, (co-author with HARFOUCHE A. & ARIDA J.)<span style="mso-spacerun:yes">  </span>Lecture notes in Information system Organization, ICT for an inclusive world, volume 35, January 2020, pp 453-466(scopus)<span style="mso-spacerun:yes">    </span><o:p></o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><o:p> </o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">     </span>● Motivationof the Sharing Economy users in the Middle East: The Case of Lebanon,(co-author with Leonel Matar) Journal of Internet e-Business studies,Volume 2019, January 2019 Proquest<o:p></o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><o:p> </o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">      </span>●<span style="mso-spacerun:yes">   </span>The Challenges Opportunities of theSharing Economy: The Case of a Developing Economy, (co-author with LeonelMatar) Journal of Business Economics, Volume 9, Number 2, February 2018<o:p></o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><o:p> </o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">     </span>●<span style="mso-tab-count:1">    </span>Congruence in advertising, how cancommunication deal with cultural diversity? The case of HSBC<span style="mso-spacerun:yes">    </span>campaign, (Co-author with Josep Luis DelOlmo and Stephane Bourliataux-Lajoinie) Cahiers de recherche<span style="mso-spacerun:yes">    </span>SAFE_USJ_du Vallorem, Tours 2016<o:p></o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span lang="FR"><span style="mso-spacerun:yes">  </span><o:p></o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span lang="FR"><span style="mso-spacerun:yes">      </span>●<span style="mso-spacerun:yes">    </span>L’entreprise face aux défis de laresponsabilité sociale et de la diversité, (Co-author with Carole Verne)Génération marketing et sciences de gestion, Economica, 2016, pages 152-160<o:p></o:p></span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span lang="FR"><o:p> </o:p></span></p><p class="Russite" style="mso-list:none;tab-stops:.5in"><span lang="FR"><span style="mso-spacerun:yes">       </span>●<span style="mso-spacerun:yes">  </span>L’influence des facteurs culturels sur le marketing international, (Co-authorwith Carole Verne) le professeur de management à 360˚, Vuibert, 2015, pages65-71 (Label FNEGE)<o:p></o:p></span></p><p class="Russite" style="mso-list:none;tab-stops:.5in"><span lang="FR"><o:p> </o:p></span></p><p class="Russite" style="mso-list:none;tab-stops:.5in"><span lang="FR"><span style="mso-spacerun:yes">       </span></span><span style="mso-ansi-language:EN-US">●<span style="mso-spacerun:yes">    </span>Managing diversity in theworkplace (Co-author with Tony Gibeily), Small and Medium-Sized Enterprise& Entrepreneurship Review, Volume 5 issue 1, 2013<o:p></o:p></span></p>Recent Presentations in Conferences</div><div><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US">● Reasons for the intensive exchange on socialmedia: the case of a small country, From closed to open innovation a gamechanger for value, MENACIS 2020, Casablanca 2020</span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">   </span><span style="mso-spacerun:yes">  </span>● Social Media and the Theory of SocialExchange” Proceedings of the 34th International Business Information ManagementAssociation (IBIMA), 13-14 November 2019, Madrid, Spain, p. 4328</span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">     </span>● UnderstandingConsumer Use of Search and Meta-search Engine as Decision Aids, The Impact ofArtificial Intelligence on Business and Society, ICTO 2019, Lille October 2019</span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">     </span>●<span style="mso-spacerun:yes">  </span><span style="mso-spacerun:yes"> </span><span style="mso-spacerun:yes"> </span>Information Asymmetry in the Age of Big DataAnalytics, Cognitive Analytics Management Conference 2018, American Universityof Beirut, November 2018.</span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">     </span>●<span style="mso-tab-count:1">    </span>The Peril and Promise of Peace Marketing:Perspectives from Lebanon, 43rd Annual Macromarketing Conference, Leipzig,Germany, July 2018</span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">    </span>●<span style="mso-spacerun:yes">     </span>Marketing to end war andsustain peace, American Marketing Association Innovation & sustainabilityin Marketing, San Fransisco, August 2017</span></p><p class="Russite" style="text-indent:0in;mso-list:none;tab-stops:.5in"><span style="mso-ansi-language:EN-US"><span style="mso-spacerun:yes">    </span>●<span style="mso-spacerun:yes">     </span>The challenges andopportunities of the sharing economy, Sharing for a sustainable world,Université de Namur, Belgique, July 2017<o:p></o:p></span></p><br></div></div>