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Georges AOUN

Georges AOUN

Professor

USJ Business School – professeur

+961 (1) 421 000 ext 4421 georges.aoun@usj.edu.lb

sept. 2023 – Present Professor of Marketing (partial) Saint Joseph University Sept. 2020 – Aug. 2023 Professor of Marketing, Saint Joseph University Sept. 2016 – Sept. 2020 Dean, Saint Joseph University Faculty of Management May 2015 - Aug. 2016 Vice-Dean, Saint Joseph University Faculty of Management Oct. 2010–April 2015 Vice-President Hôtel-Dieu de France Jul. 2008 –Sep 2012 Vice-Rector for Research, Saint Joseph UniversityJune 2007– Oct.2010 Director General, Health Technology Pole, Saint Joseph UniversityMay, June 2001 & March 2004 Visiting Professor, Paris I Sorbonne University, FranceMay 2002 & April 2009 Visiting Professor, Paris IX Dauphine University FranceSept 1994 – Sept 2006 Dean, Saint Joseph University Faculty of Management L1992 – 1994 Professor of Marketing, Saint Joseph University Faculty of Management

Education

Degree University Country Year
Doctorat - Commercial strategy Université Paris Dauphine (Paris IX) France 1986
D.E.S. - Informatique de Gestion Saint Joseph University of Beyrouth Lebanon 1980
Maitrise - production industrielle Saint Joseph University of Beyrouth Lebanon 1979
Bachelor in Business Administration Saint Joseph University of Beyrouth Lebanon 1978

Teaching at USJ

Marketing operationnel
Strategic international marketing
Organizations Design
Operations Management
Business research

University teaching outside USJ

University teaching outside USJ Country Institution Start date End date
Invited professor France Université Paris Dauphine (Paris IX) 26/03/2009 01/05/2009
Invited professor France Université Paris 1 Panthéon- Sorbonne 28/02/2004 02/04/2004
Invited professor France Université Paris Dauphine (Paris IX) 30/04/2002 01/06/2002
invited professor France Université Paris 1 Panthéon- Sorbonne 30/04/2001 01/07/2001

Professional experience outside USJ

Professional experience Organisation Start date End date
Vice-President Hotel-Dieu de France 30/10/2010 01/05/2015
General Manager Pole Technologie Sante 01/06/2007 31/10/2010
Management consultant IMC 30/10/1986 30/06/1992

Areas of expertise

Economics, Management, Banking, Insurance

Research themes


Marketing 
ICT in Organizations Society Marketing 

Publications and communications

-Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict (co-author with Walid Abou Khalil & Eliane Khalife Abou Khalil), Journal of Public Policy Marketing, volume 44,issue 1 (Scopus Q1 & ABDC index, Rank A), Sage Publication, December 2024, https://journals.sagepub.com/eprint/K5Z9MHWCQ9THJEGQIRMI/full- The ICT Usage in the Middle East: Contribution to the Development of the Society, (co-author with Matar L), Journal of Decisions Systems 1-28 (Scopus Q1 & ADBC index Rank B), Taylor & Francis, Publication November 2024,. https://doi.org/10.1080/12460125.2024.2428186-The use of social media for crisis communication during the Covid-19 pandemic: the case of Lebanon. (co-author with Karine Aoun Barakat), Projectic Review, 2023/1 (number 34), pages 11-24, DOI 10.3917/proj.034.0011

-Cutting edge technologies for the development of Asian countries, Journal of Asian Business Studies, Volume 16, Issue 2, Emerald February 20022

-Fighting Covid-19 pandemic in a multi-crisis context: case of Lebanon, (co-author with Karine Aoun Barakat), Community, the economy and Covid-19, lessons from from multi country analyses of the Sars Cov-2 pandemic, pages 291-304, Editors Sirgy, Rahtz & Shultz, Springer Cham (August 2022)

-Does the political candidate s quality leads to satisfaction? transposition of the SERVQUAL model to Politics (VOTQUAL): case of the loyal Lebanese voter. (co-author with Walid Abou Khalil), Journal of Political Marketing, pages 1-16, February 2020

-Transformational process in the implementation of an information system dispositive in an organization, (co-author with Harfouche & Arida), Lecture notes in information system and organization, ICT for an inclusive world, volume 35, (January 2020) pages 453-466.

Awards and distinctions

Medaille de merite de l'Universite