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Georges AOUN

Faculté de gestion et de management – Professeur

+961 (1) 421 000 ext 4421 georges.aoun@usj.edu.lb

sept. 2023 – Present Professor of Marketing (partial) Saint Joseph University Sept. 2020 – Aug. 2023 Professor of Marketing, Saint Joseph University Sept. 2016 – Sept. 2020 Dean, Saint Joseph University Faculty of Management May 2015 - Aug. 2016 Vice-Dean, Saint Joseph University Faculty of Management Oct. 2010–April 2015 Vice-President Hôtel-Dieu de France Jul. 2008 –Sep 2012 Vice-Rector for Research, Saint Joseph UniversityJune 2007– Oct.2010 Director General, Health Technology Pole, Saint Joseph UniversityMay, June 2001 & March 2004 Visiting Professor, Paris I Sorbonne University, FranceMay 2002 & April 2009 Visiting Professor, Paris IX Dauphine University FranceSept 1994 – Sept 2006 Dean, Saint Joseph University Faculty of Management L1992 – 1994 Professor of Marketing, Saint Joseph University Faculty of Management

Education

Diplôme Université Pays Année
Doctorat - Commercial strategy Université Paris Dauphine (Paris IX) France 1986
D.E.S. - Informatique de Gestion Saint Joseph University of Beyrouth Lebanon 1980
Maitrise - production industrielle Saint Joseph University of Beyrouth Lebanon 1979
Bachelor in Business Administration Saint Joseph University of Beyrouth Lebanon 1978

Teaching at USJ

Marketing operationnel<div>Strategic international marketing</div><div>Organizations Design</div><div>Operations Management</div><div>Business research</div>

University teaching outside USJ

University teaching outside USJ Pays Institution Start date End date
Invited professor France Université Paris Dauphine (Paris IX) 26/03/2009 01/05/2009
Invited professor France Université Paris 1 Panthéon- Sorbonne 28/02/2004 02/04/2004
Invited professor France Université Paris Dauphine (Paris IX) 30/04/2002 01/06/2002
invited professor France Université Paris 1 Panthéon- Sorbonne 30/04/2001 01/07/2001

Professional experience outside USJ

Professional experience Organisation Start date End date
Vice-President Hotel-Dieu de France 30/10/2010 01/05/2015
General Manager Pole Technologie Sante 01/06/2007 31/10/2010
Management consultant IMC 30/10/1986 30/06/1992

Areas of expertise

Economics, Management, Banking, Insurance

Research themes

<br><div><span stylebackground-color: rgb(255, 255, 255) color: rgb(51, 51, 51); font-family: Arial, Helvetica, sans-serif;">Marketing </span></div><div><span style="color: rgb(51, 51, 51); font-family: Arial, Helvetica, sans-serif; background-color: rgb(255, 255, 255);">ICT in Organizations Society Marketing </span></div>

Publications and communications

-Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict (co-author with Walid Abou Khalil & Eliane Khalife Abou Khalil), Journal of Public Policy Marketing, volume 44,issue 1 (Scopus Q1 & ABDC index, Rank A), Sage Publication, December 2024, https://journals.sagepub.com/eprint/K5Z9MHWCQ9THJEGQIRMI/full- The ICT Usage in the Middle East: Contribution to the Development of the Society, (co-author with Matar L), Journal of Decisions Systems 1-28 (Scopus Q1 & ADBC index Rank B), Taylor & Francis, Publication November 2024,. https://doi.org/10.1080/12460125.2024.2428186-The use of social media for crisis communication during the Covid-19 pandemic: the case of Lebanon. (co-author with Karine Aoun Barakat), Projectic Review, 2023/1 (number 34), pages 11-24, DOI 10.3917/proj.034.0011<div><br></div><div>-Cutting edge technologies for the development of Asian countries, Journal of Asian Business Studies, Volume 16, Issue 2, Emerald February 20022</div><div><br></div><div>-Fighting Covid-19 pandemic in a multi-crisis context: case of Lebanon, (co-author with Karine Aoun Barakat), Community, the economy and Covid-19, lessons from from multi country analyses of the Sars Cov-2 pandemic, pages 291-304, Editors Sirgy, Rahtz & Shultz, Springer Cham (August 2022)</div><div><br></div><div>-Does the political candidate s quality leads to satisfaction? transposition of the SERVQUAL model to Politics (VOTQUAL): case of the loyal Lebanese voter. (co-author with Walid Abou Khalil), Journal of Political Marketing, pages 1-16, February 2020</div><div><br></div><div>-Transformational process in the implementation of an information system dispositive in an organization, (co-author with Harfouche & Arida), Lecture notes in information system and organization, ICT for an inclusive world, volume 35, (January 2020) pages 453-466.</div>

Useful links

Awards and distinctions

Medaille de merite de l'Universite