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UX Writing & Transcultural Content Strategy certification: From Microcopy to Global User Experience / Module 2 (103FC46)
Objectif :
At the end of this training, participants will be able to:
1. Apply UX writing principles to craft functional, clear, and accessible interface microcopy.
2. Conduct content discovery and map user journeys to align interface copy with business goals.
3. Structure copy experiments and evaluate performance metrics to demonstrate content ROI.
4. Adapt digital products for international markets, accounting for cultural mental models and layout conventions.
5. Apply practical content design frameworks to professional digital product workflows.
Contenu :
● Stakeholder discovery, requirements gathering, and cross-functional alignment.
● Mapping user flows, interaction logic, and contextual voice/tone frameworks.
● Introduction to copy experimentation, A/B testing principles, and measuring content ROI.
Langue(s) d'enseignement :
Anglais
Récurrence :
Forme :
À distance
Lieu :
Campus des sciences humaines
Nombre d'heures :
10.00 heures
Droit d'inscription :
250 US payables à la banque Audi ou au secrétariat de l'institution
Personne à contacter : Prérequis :
UX Writing & Transcultural Content Strategy certification: From Microcopy to Global User Experience / Module 1
Cible :
Autres: professional translators, UX/UI designers, product designers, product managers, content designers, copywriters, technical writers, digital communication specialists, customer experience professionals, front-end developers, and anyone involved in designing or optimizing digital user experiences.
Planification :
- Date de début:
- 01/02/2027
- Date de fin:
- 01/02/2027
- Salle:
B:- E:- N:-
- Date de début:
- 10/02/2027
- Date de fin:
- 10/02/2027
- Salle:
B:- E:- N:-
- Date de début:
- 08/02/2027
- Date de fin:
- 08/02/2027
- Salle:
B:- E:- N:-
- Date de début:
- 03/02/2027
- Date de fin:
- 03/02/2027
- Salle:
B:- E:- N:-