When you’re an artist, the more remarkable you are, the more popular you will be. In the music industry, fashion is a powerful tool that artists use to stand out and be unique.

To each artist their own aesthetic: an artist should find a niche in order to build an audience. When the right audience is reached, the songs start to spread faster, which leads to more recognition. The crowd therefore gets bigger and bigger. Hence, the audience is not only fascinated by music genres, but by the artist’s fashion aesthetic as well. Young American singer Billie Eilish has worn baggy clothes since the beginning of her career, only recently did she switch up her fashion sense. Her aesthetic, which has a captivating allure, has been a driving force to the growth of her fan base, ultimately propelling her music career to new heights.

Eilish’s appearances have made, for instance, major headlines all over social media. Her popular clothing choices were very unique, sometimes extravagant; some people even consider them to be a good marketing strategy to raise her fame. In order to make headlines in the music and fashion industries, one has to be unique, rare, and aesthetically pleasing. Uniqueness, especially fashion wise, expands crowds and spreads fame.

However, fashion yields outcomes beyond just popularity. It allows people to express themselves freely, sharing their thoughts and emotions. The fashion sense portrayed in music videos reflects both the artist’s self-expression and the vibes that the song is meant to convey. “King of Pop” Michael Jackson wore an iconic red leather jacket in the “Thriller” music video back in 1983. Up until today, this jacket is unforgettable, and a lot of people still try to recreate it and style it. Its colors, black and red, are self-explanatory: they translate the song title itself.

A good sense of style also introduces the artist to the fashion industry and allows them to work with A-list brands. Artists with a large fan base have the power and capacity to influence their audiences. Harry Styles, former member of the sensational band One Direction, built a huge international fan base throughout the years. When the band went on hiatus in 2015, each of the boys kicked off their solo careers, and Styles particularly amazed his fans with the introduction of his own, personal and funky fashion style. Since then, he wears designer outfits to each of his concerts, but mostly shows off the Gucci brand, to which he is today one of the most influential ambassadors. We can hence clearly see that his music career, along with his bold fashion choices, paved the way for him to market and represent these kinds of brands.

There you have it: from Michal Jackson to Harry Styles, to Billie Eilish…fashion is the cherry on top. It vivifies music careers and attracts fans from both industries at once, killing two birds with one stone!