This course aims to familiarize students with various types of digital advertising formats and digital tools. Students should gain a comprehensive understanding of the strengths, limitations, and best practices associated with each format allowing them to plan, create, and implement effective digital advertising campaigns across digital platforms and devices. They will be equipped with the necessary tools for creating compelling content, alternating outbound and inbound marketing communication actions for an optimized strategy.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final

Référence :
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