Ask a child to draw a car, and he’ll color it red. These were the words of Enzo Ferrari, the creator of the historical brand Ferrari. The red sports car everyone dreams about owning or even be in its presence. The brand leaves a profound mark on society. Whether you’re Italian or not, you’ve definitely heard about it while watching movies or listening to music, as it became a symbol of success, passion and pride. The prancing horse logo has indeed become one of the most impactful of its kind, in history.
However, Ferrari’s impact doesn’t stop here, it goes beyond media, beyond culture, having revolutionized the sport. It cannot ever be topped, in all motorsports from endurance racing to Formula One where they’ve raced since the sports’ inception and have won more than 200 Grand Prix races and 16 constructor’s championships reinforcing their status of power and excellence, guiding it into a epic success story. To drive for Ferrari is to be immortalized, to never fear being forgotten, untouched by the passage of time. Driving for Ferrari means becoming a legend. Niki Lauda then, Michael Schumacher, and now Lewis Hamilton, embody the fact that all drivers dream of driving the red car and sitting in the cockpit surrounded by flamboyant red, for it means feeling powerful.
Michael Schumacher joined Ferrari with one dream, winning the constructors' championship. Many sleepless nights and engine failures later, he made it by channeling every setback into fuel for his relentless drive, turning adversity into iconic victories that not only fulfilled his ambition, but also forever transformed the legacy of Ferrari in the world of Formula One. Beyond his personal triumphs, Schumacher's journey redefined what was possible on the racetrack, inspiring generations of drivers, and proving that determination and innovation can overcome even the most daunting challenges. With 7 driver’s championships, 306 race starts and 91 race wins, he etched his name in history, eternally remembered throughout generations as one of the greatest drivers to have ever existed in the Formula One empire. Nevertheless, he most importantly will never be forgotten, because he painted his wins with Ferrari.
Ferrari is a unique brand, characterized by its devotion and passion, igniting a fire inside any enthusiast who dares to dream of speed and perfection. For many, it seems like enough of a reason to live. Beyond the physicality of the car, Ferrari crafts a live representation of a dream and a dedicated motive, pushes the envelope that motivates not only racers but also anyone who aspires to know what it's like to pursue an unrelenting goal and have a triumphant spirit. Needless to say that, Ferrari, more than a brand, it is.
Forza Ferrari