This course will expose students to the techniques and strategies used by creative professionals to develop ads. In addition, students will have an opportunity to develop corporate designs and learn copywriting skills. Visual strategies will be explored in this course as well as refining creative thinking skills. We will examine the creative process from beginning to end, starting with techniques for creating and developing the “big idea” and finishing with the creation of a professional ad campaign.

Temps présentiel : 35 heures

Charge de travail étudiant : 65 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Participation et assiduité, Travaux pratiques contrôlés

Référence :
Lateral thinking techniques by Edward de Bono Whatever you think thinks the opposite by Paul Arden Brutal Simplicity of Thought by Maurice Saatchi Gravitate Design