The objective of this course is to study the behavior of the client and their determinants in order to understand their needs, perceptions and expectations in order to be able to respond to them through adapted banking products and services that can be integrated into their culture, family and socio-economic situation, while preserving the interests of the bank.

Temps présentiel : 30 heures

Charge de travail étudiant : 7.5 heures

Méthode(s) d'évaluation : Contrôle Continu, Etude de cas, Examen final, Examen partiel