The Aim of this course is to introduce the students to the sponsorship industry by having a brief about the sponsorship management competency, the sponsorship standards, the risk management of sponsorship, the influence of sponsors on the market demand and companies improvement, the different types of sponsorship and its implications to the events industry, the difference between sponsorship and fundraising, the sponsors trend and the new economies such as UAE, China and Singapore on the international event industry, the different issues directly recognized by the sponsorship, the strategy and management of the sponsors, the risk and the operations of the sponsors. In this course, we will identify the different trends that are currently shaping the sponsorship and event industry. We will critically analyze the strategic planning of the event in particular the sponsorship process. Finally, we will exam some articles related to sponsorship and undertake a critical assessment topic to examine the students comprehension of this process.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final, Participation et assiduité, Travail personnel

Référence :
Silvers, J. R., Bowdin, G. A. J., O’Toole, W. J., & Nelson, K. B., Towards an International Event Management Body of Knowledge (EMBOK), Event Management, 2006 McDonnell.I, Bowdin.J, Allen.J, Harris.B and, O’Toole.W, Event Management, 2006 Papadimitriou.D, Dounis.T and Apostolopoulou.A, Event Sponsorship as a Value Creating Strategy for Brands Edwards,D. Presbury,R., Incorporating Sustainability In Meetings and Event Management Education’, International Journal of Event Management Research, 2005 Harris,V., Management Practice Event Management: a New Profession, Event Management, 2004