This course emphasizes the need to view innovation as a management process. It presents the concepts that help to show how the firm gathers information over time, how it uses technical and societal knowledge and how it develops an attractive proposition for its products and services. It shows how it is achieved through developing linkages and partnerships with those having necessary capabilities. The course explains how firms can improve their innovation processes to develop new products and services. It recognizes the importance of innovation to achieve competitive advantage and long-term financial success.

Temps présentiel : 35 heures

Charge de travail étudiant : 70 heures

Méthode(s) d'évaluation : Examen final

Référence :
- Handouts and materials delivered by the instructor. - - Paul Trott (2021), Innovation Management and New Product Development- 7th edition, (Pearson)