This course is provided to the last semester graduating students .It gives in a comprehensive approach the tools allowing the students to create the link between the different courses of marketing he/she has been exposed to during the three years of undergraduate studies .The approach is a business simulation with a main objective that is to let the student to get familiarized with the decision making skills in a company

Temps présentiel : 17.5 heures

Charge de travail étudiant : 35 heures

Méthode(s) d'évaluation : Atelier pratique, Dossier, Travail personnel

Référence :
This course is based on the general knowledge the student might have acquired during the undergraduate program years .He/she can use Internet resources to improve knowledge.