The objective of a content marketing course is to provide participants with the knowledge, skills, and strategies necessary to create, distribute, and manage effective content that attracts, engages, and retains a target audience. Content marketing involves the creation and sharing of valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final, Projets

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