An understanding of tourist values, attitudes, behaviors, perceptions and expectations provides the basis for developing a successful marketing strategy for designing, planning and managing touristic products and services that will meet customer needs. This course will provide students with an understanding of the various components of the tourist experience and how the tourism industry should engage in environmental, perceptual and cultural issues.

Temps présentiel : 21 heures

Charge de travail étudiant : 9 heures

Méthode(s) d'évaluation : Note de lecture, Projets, Projets de recherche