Walid ABOU KHALIL

Professor

USJ Business School
professeur

Faculty of Economics
Chargé de Cours

01/421 000 ext 4221 walid.aboukhalil@usj.edu.lb

Walid J. Abou-Khalil, Ph.D., is a professor of marketing at Saint Joseph University in Beirut. In addition to his role as professor, he serves as the SAFE_USJ_Coordinator of the Executive Doctorate in Business Administration program and the SAFE_USJ_Coordinator of the MBA International Paris program. His research interests include peace marketing, political marketing, and social marketing. He has published scientific articles in prestigious journals, including the Journal of Macromarketing, the Journal of Political Marketing, and the Journal of Public Policy Marketing, among others.

Areas of expertise

Economics, Management, Banking, Insurance

Research themes

Marketing Comportement SAFE_USJ_du consommateurMarketing politiqueEntrepreneuriat

Publications and communications

Abou-Khalil Walid J., Khalifé Eliane, Aoun Georges (2025), “Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict,” Journal of Public Policy & Marketing, 44 (1), 193–209. https://doi.org/10.1177/07439156241284576 (ABDC, SCOPUS)Peterson Mark, Watson Forrest, Abou-Khalil Walid (2023), “Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon”, Journal of Macromarketing, 43(3), 351-366. https://doi.org/10.1177/02761467231181116 (ABDC, SCOPUS)Khalifé Eliane, Khoury Jamilé, and Abou-Khalil Walid (2021), “L’agir entrepreneurial : regards croisés de l’entrepreneur et des parties prenantes” Projectics/Proyectica/Projectique, (1), 73-94. Tamim Batoul, Abou-Khalil Walid and Khalifé Eliane (2021), “Perceived Complex Image and Induced Image: Concordance or Discordance in the Case of the City of Tyre”, Journal of Marketing Research and Case Studies. Vol. 2021 (2021), Article ID 773594, DOI: 10.5171/2021.773594 (ProQuest)Abou-Khalil Walid and Aoun Georges (2020), “Does the Political Candidate’s quality Lead to satisfaction? Transposition of the SERVQUAL model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter”, Journal of Political Marketing, 1-16. DOI: 10.1080/15377857.2020.1724419 (ABDC, SCOPUS)Abou-Khalil Walid (2017), « Le marketing politique favorise-t-il la démocratie ? Cas des pays SAFE_USJ_du printemps arabe », Proche-Orient : Etudes en Management, No. 29, 79-84.Abou-Khalil Walid and Khalifé Eliane (2016), « La contribution de la relation client au développement de la résilience des PME libanaises dans un contexte turbulent », La revue des Sciences de Gestion, No 2015/5-6, 275-276. (ECONLIT, FNEGE)