General Manager of Feetness GCC SCHOLL Lebanon with the mission to lead the retail transformation accelerate the geographical expansion of the company. She graduated from Université Saint Joseph de Beyrouth - FGM Business School in 2001 and followed her executive MBA degree in International Management at Université Paris Dauphine. Rouba continuously thrives to learn from the best by joining HEC Executive education programs. She has been recently following her passion to educate students and professionals in the field of leadership, marketing, strategic planning, negotiation as well as other topics that helps shaping the future leaders. In previous years she managed L’Oréal Luxe Levant Retail Operation and was able to demonstrate authentic leadership skills across the years.