Nathalie Marie Renée CARIOU GHANTOUS

Assistant Professor

Institute of Business Administration

+961 (1) 421 000 ext 4546 nathalie.ghantous@usj.edu.lb

Teacher in Management and Marketing at USJ, IGE & FS, holding a PhD in Business Administration from Paris Dauphine in partnership with FGM (Class of 2019)

Education

Degree	University	Country	Year
EDBA	Université Saint-Joseph de Beyrouth	Liban	2019
Master - administration des affaires	Université Jean Moulin (Lyon III)	France	2005
Licence - Soins Infirmiers	Université Saint-Joseph de Beyrouth	Liban	1996

Research themes

Management & Marketing

Publications and communications

2024 : El Rassi, M. A. B., Cariou-Ghantous, N., & Gemayel, J. (2024). Bridging the gap: Understanding AI adoption resistance in sustainable business practices. In Proceedings of the International Conference on Business Digital Technology (ICBDT 2024), Bahrain 2020: Cancer, Work, Identity Dynamics between Stigma Resilience: The Case of Lebanese Women Affected with Breast Cancer (Rhime, April 2020)2019: Breast Cancer and Returning to Work in Lebanon: An Atypical Model (Poem, 2019)2024: I am currently working on a research article titled: Navigating Digital Marketing in Underdeveloped Countries: A Case Study of Lebanon