French
Arabic
Nasri MESSARRA
Associate Professor
Chef de département - Sociologie et anthropologie
-
Faculty of Humanities
+961 (1) 421 000 ext 5123 nasri.messara@usj.edu.lb
Nasri Messarra is a Head of Department an Associate Professor in online marketing, social media influence strategies, political manipulation on social media social network analysis at the Saint-Joseph University, the Ecole de Management Léonard de Vinci, the Jordan Media Institute.
Nasri serves/served as a senior expert in online communication discussion analysis on UNDP, EU, IRI BPSP (British Policing Support Program) Programs, as well as for businesses and NGOs.
Education
| Degree | University | Country | Year |
|---|---|---|---|
| Doctorat - Sciences de gestion | Université Montpellier I | France | 2015 |
| D.E.A - Gestion et management | Université Saint-Joseph de Beyrouth | Liban | 1997 |
| Licence - Gestion et management | Université Saint-Joseph de Beyrouth | Liban | 1991 |
| Terminales (Bac 2ème partie) - Mathématiques élémentaires | Collège 'Notre Dame de Jamhour' | Liban | 1985 |
Research themes
Social Networks
Digital Communication
Political Communication
Artificial Intelligence
Discussion Analysis
Publications and communications
- Nassar, L., MESSARRA, N., & BABIKIAN ASSAF, C. (2022). Social acceptability of human-machine interaction in Lebanon. InteraXXIons, (2), 253-275. Consulté à l’adresse https://journals.usj.edu.lb/interaxxions/article/view/732
- La fréquence de l’alternance codique dans les groupes WhatsApp des étudiants libanais, Canadian Journal of Applied Linguistics, 2021
- Halawi A., Messarra, N., Arabic Latin keyboard Choice in Lebanese Students Discussions on WhatsApp, Lebanese Science Journal, 2022.
- Messarra, N. i Mione, A. 2020. Negative WoM its Transmission on OSN: The Determining Role of the Seeding Population. Perspektywy Kultury. 27, 4 (sty. 2020), 127-152. DOI:https://doi.org/10.35765/pk.2019.2704.09
- MESSARRA, N. (2017). Rethinking marketing strategies on Facebook. Proche-Orient Études En Management, 29, 85-94. https://journals.usj.edu.lb/poem/article/view/469