French
Ghada SALEM
Lecturer
Instructor
Faculty of Humanities
+961 (1) 421 000 ghada.salem@usj.edu.lb
Dr. Ghada Salem is a professor of Tourism Geography
and Urban Planning at the Lebanese University. She
earned her PhD from Université de Lyon, France, and
her Master’s degree from Université de Perpignan, after
completing her graduate studies at the Lebanese
University in Lebanon.
Dr. Salem previously served as Head of the Food and
Beverage Department at the Lebanese Ministry of
Tourism, where she contributed to the development of
quality performance standards for the Lebanese food
and beverage sector. She also participated in several EU CBC Med projects,
providing training on the sustainable planning, development, and management
of businesses related to tourism, hospitality, and transport industries.
Dr. Salem has authored more than 15 scientific publications in international
journals. She has also participated as a researcher and speaker in various
international conferences and seminars across Western Europe, Canada, and the
MENA region, addressing both theoretical and practical aspects of strategic
marketing and management, leadership, consumer behavior, and sustainable
tourism development. Her research interests include sustainable tourism,
tourism planning and development, tourism geography, strategic management,
and regenerative tourism. She is particularly interested in the relationship
between tourism development, territorial dynamics, sustainability, and local
economic resilience.
Dr. Salem is committed to student-centered and interactive learning approaches
that combine academic knowledge with practical and professional experience.
Education
| Degree | University | Country | Year |
|---|---|---|---|
| Doctorat - Urban Development Planning | Université Lumière Lyon II | France | 2011 |
| Master - Urban Development Planning | Université Libanaise | Liban | 2005 |
| D.E.S.S - Tourisme | Université de Perpignan | France | 2003 |
| Licence - Tourisme | Université Libanaise | Liban | 2002 |
Publications and communications
Salem, G & Saliba, S. (2024). Firms going global, communication going sensitive. Cultural
sensitivity: A challenge for global companies in Saudi Arabia. British Journal of Marketing
Studies. 12(6), pp., 1-23.
Salem, G. & Merhy, E. (2019). Diaspora Tourism in Lebanon: A strategy to maintain tourism
efficiency during crises. European Journal of Hospitality and Tourism Research. 7(1), pp. 23
– 44.
Salem, G. (2018). A critical study of investments in new hotels in Lebanon during 2012-2016.
International Journal of Tourism & Hospitality Reviews. 5(2), pp. 253 – 264.
Salem, G. (2017). New hotels in Lebanon during the critical period of 2012 – 2016: A Real
Estate Investments. Communication & Development. 21, pp. 5- 24.
Salem, G. & Azouri, A. (2017). The repercussions of the Syrian crisis on Tourism in Lebanon
ن) N\]R [Z OPNIQR ا STJ OU رWQR ا OX زL ت ا NIJ اGH). Arab Economic & Business Journal. 12(2), pp. 121 –
127.
Salem, G., Azouri, A. & Chaddad, R. (2017). La polysémie des perceptions patrimoniales :
Un vecteur du tourisme durable au Liban. La Revue Gestion et Organisation. 9(2), pp. 104 –
113.
Salem, G. & Azouri, A. (2016). Alternative Tourism: An opportunity for Lebanese rural
women to achieve gender equity. Information et Communication. 3, pp. 45 – 53.
Salem, G. (2016). La patrimonialisation des biens religieux dans les sociétés
communautaires : l’enjeu territorial du patrimoine ou le référentiel religieux de l’identité ? Le
cas de Baalbek, Liban. Annales du Tourisme. Balzac. pp. 23 – 33.
Salem, G. & El Khatib, R. (2016). Dark Tourism: A Theatre for Political Ideologies. The case
of two dark tourism sites in Lebanon: Qana & Mleeta. Communication & Development. 16,
pp. 5-22.
4/14
Salem, G. (2016). Le développement durable : entre la théorie et la pratique. L’expérience de
la Faculté de Tourisme et de Gestion Hôtelière (FTHM) à l’Université Libanaise, Itijah. 34,
pp. 20- 39.
Salem, G. (2015). The Olea Olive Trail: An opportunity for Jezzine’s Women to participate in
the development of rural tourism. Gender And Cultural Heritage. Heland Project. University
of Malta, pp. 55 – 58.
Salem, G. (2015). Social Media: A tourism crisis management Tool? Insights from the
Lebanese Hospitality Sector. International Journal of Cultural & Digital Tourism [Online].
2(2), pp. 28 – 39.
Azouri, A., Salem, G., Khreiss, A. & Azouri, M. (2015), The impact of new Emerging
technologies on tourism sector: Evidence from Lebanon. In V. Katsoni & A. Stratigea (Eds.).
Tourism and Culture in the Age of Innovation (pp. 551 - 562). Springer.
Lefort, I., & Salem, G. (2012). Le site de Baalbek : Haut lieu de l’humanité, enclave
touristique ou espace public ? In Fournier et al. (dir.). Patrimoine et valorisation des
territoires (pp. 213 – 229), Paris: L’Harmattan.