Carine HABER ABBOUD

Instructor

Institute of Business Administration – Chargé de Cours

+961 (1) 421 000 carine.haber1@usj.edu.lb

With 24 years of experience in the sector, Carine Haber has held leadership positions in several key areas. She began as Head of Marketing Retail Banking, a role she held for four years, before leading a branch for a period of 14 years. Subsequently, she moved into communication, where she now serves as Head of Community Relations and Content Strategy.Alongside her professional career, Carine Haber has enriched her academic journey with an MBAIP obtained in 2000, followed by an EDBA in 2022 from Paris Dauphine University and USJ. This latest achievement led her to the field of teaching, where she now shares her expertise as a professor at Saint Joseph University (USJ) within the Institute of Business Administration (IGE) and at Antonine University Business School.

Education

Degree	University	Country	Year
Docteur	Saint Joseph University of Beyrouth	Lebanon	2022

Teaching at USJ

Marketing FundamentalsMarket ResearchCorporate CommunicationsCrisis Communication

Areas of expertise

Economics, Management, Banking, Insurance

Research themes

- Rebuilding Trust of clients in the Wake of the Lebanese Severe Economic Crisis (2019-2023).- Transposition of the Psychological Contract from Management to Marketing.- Emotions generated from the violation of psychological contract.

Publications and communications

Publications:- HABER, Carine Tony (2023). « Du management au marketing: Un parcours envisageable de la formation du contrat psychologique ». Proche-Orient Études En Management,34(2), 29-44. Consulté à ladresse https://journals.usj.edu.lb/poem/issue/view/90.- HABER, C. T. (2022). « La relation client-banque, en proie à une crise sans précédent au Liban. » Proche-Orient Études En Management, 33(2), 5-24. Consulté à l’adresse https://journals.usj.edu.lb/poem/article/view/703Communications:[27/09/2023 – 30/09/2023] European Marketing Academy EMAC 2023 Regional ConferenceUniversité de Piraeus - GrèceRebuilding Trust in the Banking Sector: A Marketing Strategy for Restoring Client-Bank Relations in the Wake of the Lebanese Severe Economic Crisis (2019-2023) - Publication consultée à l'adresse: https://proceedings.emac-online.org/index.cfm?abstractidR2023-117199&Rebuilding%20Trust%20in%20the%20Banking%20Sector:%20A%20Marketin