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Joyce SIRGI

Joyce SIRGI

Lecturer

Faculty of Science – Chargé de Cours

Institute of Business Administration – chargé(e) d'enseignement

+961 (1) 421 000 ext 4478 joyce.sirgi@usj.edu.lb

Twenty-two years of experience as Senior Manager within international local manufacturing & sales companies in both marketing and business fields.Nineteen years as senior lecturer and nine years as head of the Marketing department at IGE – Saint Joseph University.Solid skills in a wide range of business management applications and strategic marketing recommendations.Motivational team management style with a record in team building and leadership development.

Education

Degree University Country Year
DESS in in Business Economics Saint Joseph University of Beyrouth Lebanon 1984
Master in Economic Sciences Saint Joseph University of Beyrouth Lebanon 1982

Teaching at USJ

1- Product policy
2- Distribution Policy
3- Merchandising
4- International Marketing
5- Management of luxury brands
6- Sales force management
7- Follow up on marketing internships

Professional experience outside USJ

Professional experience Organisation Start date End date
Head of Marketing Department IGE - USJ 01/09/2017
Lecturer IGE - USJ 15/09/2005
General Manager de Ch.Sarraf & co Ch. Sarraf & Co 01/03/2000 03/09/2005
Business Manager Ch.Sarraf & Co 20/12/1994 01/09/2005
Regional Export Manager Chanel Sa 15/10/1990 24/12/1994
Chief Editor etudes et consultations economiques 02/01/1989 31/01/1990
Product Manager Chalhoub Inc 01/12/1985 24/12/1988

Areas of expertise

Economics, Management, Banking, Insurance

Publications and communications

2010 Co-writer of a book named « Marketing Appliqué: Cas d’entreprises libanaises », financed by the Research Council of Saint-Joseph University of Beirut. This book, written both in French English, is the first local publication that covers marketing cases studies related to Lebanese companies

1984 Freelance Economic Journalist in « Commerce SAFE_USJ_du Levant »