Gaby Assaker is a communication professional, educator, and entrepreneur specializing in digital transformation and emerging media ecosystems. She is the Founder and CEO of Keewy, a company focused on supporting institutions and professionals in their transition toward Web 3.0, decentralized communication models, and digital identity frameworks. She currently serves as President of the ETIB Alumni Association, strengthening ties between graduates and academia. She holds a Master’s degree in Intercultural Communication from ISIT Paris and a Master’s degree in Translation from Saint Joseph University, along with a Bachelor’s in Modern Language Teaching. Her background combines pedagogy, linguistics, and strategic communication. She previously served as Head of Communications at Innovative Solutions and Communications and Media Officer at the Lebanese National Bloc. She also worked as a French copywriter at the Louvre Abu Dhabi, contributing to institutional and cultural communication. Throughout her career, she has collaborated with international NGOs and institutions, delivering workshops and training programs. Holding a coaching diploma, she actively mentors students and young professionals to reach their personal and professional goals.