Management & Marketing

2024 : El Rassi, M. A. B., Cariou-Ghantous, N., & Gemayel, J. (2024). Bridging the gap: Understanding AI adoption resistance in sustainable business practices. In Proceedings of the International Conference on Business Digital Technology (ICBDT 2024), Bahrain 2020: Cancer, Work, Identity Dynamics between Stigma Resilience: The Case of Lebanese Women Affected with Breast Cancer (Rhime, April 2020)2019: Breast Cancer and Returning to Work in Lebanon: An Atypical Model (Poem, 2019)2024: I am currently working on a research article titled: Navigating Digital Marketing in Underdeveloped Countries: A Case Study of Lebanon