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French
Nasri MESSARRA
أستاذ مشارك
Chef de département - Sociologie et anthropologie
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كُلِّيّة الآداب والعُلوم الإنسانيّة
+961 (1) 421 000 تحويلة 5123 nasri.messara@usj.edu.lb
Nasri Messarra is a Head of Department an Associate Professor in online marketing, social media influence strategies, political manipulation on social media social network analysis at the Saint-Joseph University, the Ecole de Management Léonard de Vinci, the Jordan Media Institute.
Nasri serves/served as a senior expert in online communication discussion analysis on UNDP, EU, IRI BPSP (British Policing Support Program) Programs, as well as for businesses and NGOs.
محاور البحث
Social Networks
Digital Communication
Political Communication
Artificial Intelligence
Discussion Analysis
المنشورات والمداخلات
- Nassar, L., MESSARRA, N., & BABIKIAN ASSAF, C. (2022). Social acceptability of human-machine interaction in Lebanon. InteraXXIons, (2), 253-275. Consulté à l’adresse https://journals.usj.edu.lb/interaxxions/article/view/732
- La fréquence de l’alternance codique dans les groupes WhatsApp des étudiants libanais, Canadian Journal of Applied Linguistics, 2021
- Halawi A., Messarra, N., Arabic Latin keyboard Choice in Lebanese Students Discussions on WhatsApp, Lebanese Science Journal, 2022.
- Messarra, N. i Mione, A. 2020. Negative WoM its Transmission on OSN: The Determining Role of the Seeding Population. Perspektywy Kultury. 27, 4 (sty. 2020), 127-152. DOI:https://doi.org/10.35765/pk.2019.2704.09
- MESSARRA, N. (2017). Rethinking marketing strategies on Facebook. Proche-Orient Études En Management, 29, 85-94. https://journals.usj.edu.lb/poem/article/view/469