Nathalie Marie Renée CARIOU GHANTOUS

Institut de gestion des entreprises – Maître de conférences

+961 (1) 421 000 ext 4546 nathalie.ghantous@usj.edu.lb

Teacher in Management and Marketing at USJ, IGE & FS, holding a PhD in Business Administration from Paris Dauphine in partnership with FGM (Class of 2019)

Education

Diplôme	Université	Pays	Année
Executive doctorate in Business Administration	Saint Joseph University of Beyrouth	Lebanon	2019
Executive doctorate in Business Administration	Université Paris Dauphine (Paris IX)	France	2019
Master of Business Administration	Université Jean Moulin (Lyon 3)	France	2006
Bachelor's degree in Nursing ( french state diploma)	Saint Joseph University of Beyrouth	Lebanon	1996

Teaching at USJ

Management ,Management of the FMCG products, Market studies , Director of thesis , Marketing plan .

University teaching outside USJ

Professional experience outside USJ

Professional experience	Organisation	Start date	End date
Head of Professional Division	Pamco	01/09/2014	15/05/2015
Unit Manager Dermo-Cosmetic Division	Holdal	02/01/2000	21/12/2013

Areas of expertise

Economics, Management, Banking, Insurance

Research themes

Management & Marketing

Publications and communications

2024 : El Rassi, M. A. B., Cariou-Ghantous, N., & Gemayel, J. (2024). Bridging the gap: Understanding AI adoption resistance in sustainable business practices. In Proceedings of the International Conference on Business Digital Technology (ICBDT 2024), Bahrain<div>2020: Cancer, Work, Identity Dynamics between Stigma Resilience: The Case of Lebanese Women Affected with Breast Cancer (Rhime, April 2020)</div><div><br></div><div>2019: Breast Cancer and Returning to Work in Lebanon: An Atypical Model (Poem, 2019)</div><div><br></div><div>2024: I am currently working on a research article titled: Navigating Digital Marketing in Underdeveloped Countries: A Case Study of Lebanon</div>