Anglais
French
Nasri MESSARRA
Faculté des lettres et des sciences humaines Ramez G. Chagoury – Professeur associé
+961 (1) 421 000 ext 5123 nasri.messara@usj.edu.lb
Nasri Messarra is a Head of Department an Associate Professor in online marketing, social media influence strategies, political manipulation on social media social network analysis at the Saint-Joseph University, the Ecole de Management Léonard de Vinci, the Jordan Media Institute. Nasri serves/served as a senior expert in online communication discussion analysis on UNDP, EU, IRI BPSP (British Policing Support Program) Programs, as well as for businesses and NGOs.
Education
| Diplôme | Université | Pays | Année |
|---|---|---|---|
| Doctorat | Université de Montpellier | France | 2015 |
| DEA in Management | Saint Joseph University of Beyrouth | Lebanon | 1997 |
| Licence | Saint Joseph University of Beyrouth | Lebanon | 1991 |
Teaching at USJ
University teaching outside USJ
| University teaching outside USJ | Pays | Institution | Start date | End date |
|---|---|---|---|---|
| Lecturer, Thesis Supervisor | France | Ecole de Management Léonard de Vinci | 01/01/2022 | |
| Lecturer | France | Université de Montpellier | 01/06/2019 |
Professional experience outside USJ
| Professional experience | Organisation | Start date | End date |
|---|---|---|---|
| Senior Expert in Digital Communication | EU, UNDP... | 01/01/2000 |
Areas of expertise
Research themes
Social NetworksDigital CommunicationPolitical CommunicationArtificial IntelligenceDiscussion Analysis
Publications and communications
- Nassar, L., MESSARRA, N., & BABIKIAN ASSAF, C. (2022). Social acceptability of human-machine interaction in Lebanon. InteraXXIons, (2), 253-275. Consulté à l’adresse https://journals.usj.edu.lb/interaxxions/article/view/732- La fréquence de l’alternance codique dans les groupes WhatsApp des étudiants libanais, Canadian Journal of Applied Linguistics, 2021- Halawi A., Messarra, N., Arabic Latin keyboard Choice in Lebanese Students Discussions on WhatsApp, Lebanese Science Journal, 2022.- Messarra, N. i Mione, A. 2020. Negative WoM its Transmission on OSN: The Determining Role of the Seeding Population. Perspektywy Kultury. 27, 4 (sty. 2020), 127-152. DOI:https://doi.org/10.35765/pk.2019.2704.09- MESSARRA, N. (2017). Rethinking marketing strategies on Facebook. Proche-Orient Études En Management, 29, 85-94. https://journals.usj.edu.lb/poem/article/view/469