Corporate Culture and Employee Personal Brand : The case of Lebanon

Description :

This research explores the relationship between corporate culture and employee personal branding within Lebanese organizations, examining how cultural models influence inclusivity, identity, and performance. Adopting a mixed-methods approach grounded in the Competing Values Framework, the study combines qualitative interviews and focus groups with managers and professionals to uncover real-world cultural dynamics. The findings highlight a hybrid corporate landscape blending traditional clan-oriented values with modern, market-driven practices, offering insights into how culturally sensitive branding strategies can enhance both individual and organizational success.

Titulaire :
ARIDA Jamil

Contact USJ :
jamil.arida@usj.edu.lb

Chercheur(s) :
M. Jamil ARIDA

Projet présenté au CR, le : 01/01/2024

Projet achevé auprès du CR : 01/01/2027