• Graduate of IUT-USJ in 1983 and the École Supérieure de Commerce of CERAM (now Skema) in Nice-Sophia Antipolis in 1986. • Over 35 years of career in the advertising industry. • General Manager of the advertising agency Inter Régies from 1993 to 2002 and of Memac Ogilvy & Mather from 2003 to 2018. • In 2018, founded Jicébé Creative Innovative Consultancy. • Currently the marketing and communication consultant to the Rector of USJ for the university and the Hôtel-Dieu de France network. • Member of the board of the IAA (International Advertising Association) Lebanon Chapter for eight terms, serving as president for a first mandate from 2011 to 2013 and for the second mandate from 2023 to 2025. He was also appointed global vice-president of the IAA in charge of government relations for the MENA region (2013-2016). • Trainer on creative thinking and lecturer at IESAV-USJ from 1993 to 2001, then at FLSH in the Master’s program in Information and Communication since 2007, and at IGE in the Master’s program in Marketing since 2020.