028INSTF2 | International strategy |
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The objective of the course is to provide students with a general understanding of international trade management, allowing them to select the ideal location and to define resources for a specific global business. Participants will be able to analyze international markets and environments and to identify opportunities and risks. They shall prove able to adapt to the international context then propose relevant and profitable strategies to put in place. Export diagnosis, segmentation, International marketing, standardization/adaptation, entry modes on foreign countries, country risk, international sourcing, International information sources, International prospecting techniques, Impact of distance in international trade, international strategy. Temps présentiel : 30 heures Charge de travail étudiant : 10 heures Méthode(s) d'évaluation : Travail de groupes, Travail personnel Référence : |
Ce cours est proposé dans les diplômes suivants | |
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Diplôme universitaire en gestion de la chaine d'approvisionnement mondiale dans le sud de la méditerranée (GLOB-SM) |