Mohamad Merhi is an AI and digital transformation consultant with 20+ years of experience helping organizations in the UK, GCC, and Europe achieve growth and operational excellence. He is CEO of CreativeTechy and co-founder of BiteRight, a UK-based health-tech startup using AI for personalized nutrition. Holding a PhD in Technology Adoption, he advises enterprises and public-sector organizations on AI, automation, and digital strategy to build innovative, future-ready organizations.