To offer and assure for future marketers the chance of implementing and executing the theoretical marketing acquired principles and to broaden student’s view on some crucial and important marketing parameters that has a big impact on their performance and career path.

Temps présentiel : 15 heures

Charge de travail étudiant : 75 heures

Méthode(s) d'évaluation : Exposé oral, Prestation orale, Projets

Référence :
- Management time ( Who’s got the Monkey) Harvard Business Review. - Inspire The Sleeping Giant Within TheCubanGuy.com (Professional Speaker) Copyright ©2001 Andres Lara - Step Ahead (7 steps to get more clients and grow your business) - The 10 commandements of power positioning (Michel Fortin) - Essential managers (communicate clearly) http://www.businessballs.com/freebusinessplansandmarketingtemplates.htm#authorship-referencing http://www.entrepreneur.com/article/165872 http://allindiewriters.com/free-book-marketing-plan-outline/ http://www.thebookdesigner.com/marketing-your-book/ http://www.marketingplansbook.com/