008SOMEL3 | Social Media |
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The course aims to familiarise students with a variety of social media tools and with their analysis processes. Four concepts are discussed related to social media: the design, databases management, analysis of online marketing campaigns, online reputation management. While providing a theoretical and practical approach of social media, I explain how to effectively link social media to company's marketing strategy: such as communicating around a brand, expanding a distribution channel, improving customer management, etc. I also provide students with recommendations on how to optimise their use: how to leverage Facebook, Twitter, LinkedIn, MOOC, and many others? Which tools to integrate in a company? Furthermore, this course contributes to the training of students for the following professions: social media specialist, social media manager, digital marketing specialist, community manager. Acquis d’apprentissage attendus par les étudiants • C1 (compétence cognitive): Understand the value of social media in the workplace • C4 (compétence cognitive): Have a good command of the basic concepts of social media • C4: Use social media tools • C4: Analyse social media pages while using their analysis software • C4: Understand and analyse online users' behaviour • C6 (compétence comportementale): Learn to work in a team Temps présentiel : 25 heures Charge de travail étudiant : 10 heures Méthode(s) d'évaluation : Examen écrit, Projets Référence : |