(+961) 1 421 000 ext 4421 georges.aoun@usj.edu.lb
• Sept. 2023 –Présent Professeur de Marketing (partiel) Université Saint Joseph • Sept. 2020 –Aout 2023 Professeur de Marketing, Université Saint Joseph • Sept. 2016 – Sept. 2020 Doyen, Université Saint Joseph Faculté de gestion • Mai 2015 - Aout 2016 Vice- Doyen, Université Saint Joseph Faculté de gestion • Oct. 2010–Avril 2015 Vice-Président Hôtel-Dieu de France • Juil. 2008 –Sep 2012 Vice-Recteur a la recherche, Université Saint Joseph • Juin 2007– Oct.2010 Directeur Général Pole Technologie santé, Université Saint Joseph • Mai, Juin 2001 & Mars 2004 Visiting Professor, Université Paris I Sorbonne, France • Mai 2002 & Avril 2009 Visiting Professor, Université Paris IX Dauphine France • Sept 1994 – Sept 2006 Doyen, Université Saint Joseph Faculté de gestion L • 1992 – 1994 Professeur de Marketing, Université Saint Joseph Faculté de gestion
| Diplôme | Université | Pays | Année |
|---|---|---|---|
| Doctorat - gestion commerciale | Université Paris Dauphine (Paris IX) | France | 1986 |
| DEA en théories des organisations | Université Paris Dauphine (Paris IX) | France | 1982 |
| D.E.S. - Informatique de Gestion | Université Saint-Joseph de Beyrouth | Liban | 1980 |
| Maitrise - production industrielle | Université Saint-Joseph de Beyrouth | Liban | 1979 |
| Licence en gestion des entreprises | Université Saint-Joseph de Beyrouth | Liban | 1978 |
Marketing operationnel
| Enseignement universitaire hors USJ | Pays | Etablissement | Date début | Date fin |
|---|---|---|---|---|
| Professeur invité | France | Université Paris Dauphine (Paris IX) | 26/03/2009 | 01/05/2009 |
| Professeur invité | France | Université Paris 1 Panthéon- Sorbonne | 28/02/2004 | 02/04/2004 |
| Professeur invité | France | Université Paris Dauphine (Paris IX) | 30/04/2002 | 01/06/2002 |
| Professeur invité | France | Université Paris 1 Panthéon- Sorbonne | 30/04/2001 | 01/07/2001 |
| Expérience professionnelle | Organisation | Date début | Date fin |
|---|---|---|---|
| Créatif (publicité)(Vice-President du CA) | Hotel-Dieu de France | 01/09/2010 | 01/04/2015 |
| Créatif (publicité)(Direction administrative) | Pole Technologie Sante | 01/06/2007 | 01/09/2010 |
Économie; Gestion; Banque; Assurances
Marketing
Publications
● Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict (co-author with Walid Abou Khalil & Eliane Khalife Abou Khalil), Journal of Public Policy Marketing, volume 44, issue 1, Sage Publication, December 2024,
● Effet de la pandémie SAFE_USJ_du Covid-19 sur l’utilisation SAFE_USJ_du
commerce électronique par les consommateurs au Liban, Académie des
Sciences Commerciales, (Janvier 2023) Paris
● Cutting edge Technologies for the Development of Asian countries, Journal of Asia Business Studies (co-author with Harfouche A, Di Marco M, Bou Saba P) Emerald (Feb. 2022) DOI (10.1108/JABS-02-2022-0049) (Scopus)
-● Fighting Covid-19 in a Multi-Crisis Context:
Case of Lebanon (co-author with Barakat K.), Community, the Economy,
COVID-19: Lessons from Multi-Country Analyses of the SARS-CoV-2 Pandemic, Springer (2022)
● Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the
SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter,
(co-author with Walid Abou Khalil), Journal of Political Marketing, Francis
& Taylor, February 2020 (ABDC list & scopus)
●
Transformational process of the implementation of an Information System
dispositive in an organization, (co-author with HARFOUCHE A. & ARIDA J.) Lecture notes in Information system
Organization, ICT for an inclusive world, volume 35, January 2020, pp 453-466
(scopus)
● Motivation
of the Sharing Economy users in the Middle East: The Case of Lebanon,
(co-author with Leonel Matar) Journal of Internet e-Business studies,
Volume 2019, January 2019 Proquest
● The Challenges Opportunities of the
Sharing Economy: The Case of a Developing Economy, (co-author with Leonel
Matar) Journal of Business Economics, Volume 9, Number 2, February 2018
● Congruence in advertising, how can
communication deal with cultural diversity? The case of HSBC campaign, (Co-author with Josep Luis Del
Olmo and Stephane Bourliataux-Lajoinie) Cahiers de recherche SAFE_USJ_du Vallorem, Tours 2016
● L’entreprise face aux défis de la
responsabilité sociale et de la diversité, (Co-author with Carole Verne)
Génération marketing et sciences de gestion, Economica, 2016, pages 152-160
●
L’influence des facteurs culturels sur le marketing international, (Co-author
with Carole Verne) le professeur de management à 360˚, Vuibert, 2015, pages
65-71 (Label FNEGE)
● Managing diversity in the
workplace (Co-author with Tony Gibeily), Small and Medium-Sized Enterprise
& Entrepreneurship Review, Volume 5 issue 1, 2013
● Reasons for the intensive exchange on social media: the case of a small country, From closed to open innovation a game changer for value, MENACIS 2020, Casablanca 2020
● Social Media and the Theory of Social Exchange” Proceedings of the 34th International Business Information Management Association (IBIMA), 13-14 November 2019, Madrid, Spain, p. 4328
● Understanding Consumer Use of Search and Meta-search Engine as Decision Aids, The Impact of Artificial Intelligence on Business and Society, ICTO 2019, Lille October 2019
● Information Asymmetry in the Age of Big Data Analytics, Cognitive Analytics Management Conference 2018, American University of Beirut, November 2018.
● The Peril and Promise of Peace Marketing: Perspectives from Lebanon, 43rd Annual Macromarketing Conference, Leipzig, Germany, July 2018
● Marketing to end war and sustain peace, American Marketing Association Innovation & sustainability in Marketing, San Fransisco, August 2017
● The challenges and
opportunities of the sharing economy, Sharing for a sustainable world,
Université de Namur, Belgique, July 2017
• Membre de l'Academie des sciences commerciales
• Medaille de merite de l'Universite