Georges AOUN
Directeur - PTS
Enseignant Cadré - Professeur - PhD
USJ Business School (FGM)()
(+961) 1 421 000 ext 4421 georges.aoun@usj.edu.lb
+ Degrees
• Doctorat - Commercial strategy
• D.E.S. - Informatique de Gestion
• Maitrise - production industrielle
• Bachelor in Business Administration
+ Teaching experience outside USJ
+ Professionnal experience outside USJ
+ Expertise field
Economics, Management, Banking, Insurance
+ Research topics
Marketing
ICT in Organizations and Society Marketing
+ Publications and communications
-The use of social media for crisis communication during the Covid-19 pandemic: the case of Lebanon. (co-author with Karine Aoun Barakat), Projectic Review, 2023/1 (number 34), pages 11-24, DOI 10.3917/proj.034.0011
-Cutting edge technologies for the development of Asian countries, Journal of Asian Business Studies, Volume 16, Issue 2, Emerald February 20022
-Fighting Covid-19 pandemic in a multi-crisis context: case of Lebanon, (co-author with Karine Aoun Barakat), Community, the economy and Covid-19, lessons from from multi country analyses of the Sars Cov-2 pandemic, pages 291-304, Editors Sirgy, Rahtz & Shultz, Springer Cham (August 2022)
-Does the political candidate 's quality leads to satisfaction? transposition of the SERVQUAL model to Politics (VOTQUAL): case of the loyal Lebanese voter. (co-author with Walid Abou Khalil), Journal of Political Marketing, pages 1-16, February 2020
-Transformational process in the implementation of an information system dispositive in an organization, (co-author with Harfouche & Arida), Lecture notes in information system and organization, ICT for an inclusive world, volume 35, (January 2020) pages 453-466.
+ Awards and recognition
• Medaille de merite de l'Universite
• Membre de l'Academie des sciences commerciales