Saint Joseph University

Mr. Georges AOUN

USJ Business School

Professor

(+961) 1 421 000 ext 4421 georges.aoun@usj.edu.lb

sept. 2023 – Present Professor of Marketing (partial) Saint Joseph University Sept. 2020 – Aug. 2023 Professor of Marketing, Saint Joseph University Sept. 2016 – Sept. 2020 Dean, Saint Joseph University Faculty of Management May 2015 - Aug. 2016 Vice-Dean, Saint Joseph University Faculty of Management Oct. 2010–April 2015 Vice-President Hôtel-Dieu de France Jul. 2008 –Sep 2012 Vice-Rector for Research, Saint Joseph University June 2007– Oct.2010 Director General, Health Technology Pole, Saint Joseph University May, June 2001 & March 2004 Visiting Professor, Paris I Sorbonne University, France May 2002 & April 2009 Visiting Professor, Paris IX Dauphine University France Sept 1994 – Sept 2006 Dean, Saint Joseph University Faculty of Management L 1992 – 1994 Professor of Marketing, Saint Joseph University Faculty of Management

Highest degree : PhD in Commercial strategy - Université Paris Dauphine (Paris IX) - France

+ Education

Degrees	University	Country	Year
Doctorat - Commercial strategy	Université Paris Dauphine (Paris IX)	France	1986
D.E.S. - Informatique de Gestion	Saint Joseph University of Beirut	Lebanon	1980
Maitrise - production industrielle	Saint Joseph University of Beirut	Lebanon	1979
Bachelor in Business Administration	Saint Joseph University of Beirut	Lebanon	1978

+ Teaching outside USJ

Experience in University Teaching Outside USJ	Country	Institution	Start Date	End Date
Invited professor	France	Université Paris Dauphine (Paris IX)	26/03/2009	01/05/2009
Invited professor	France	Université Paris 1 Panthéon- Sorbonne	28/02/2004	02/04/2004
Invited professor	France	Université Paris Dauphine (Paris IX)	30/04/2002	01/06/2002
invited professor	France	Université Paris 1 Panthéon- Sorbonne	30/04/2001	01/07/2001

+ Professionnal experience outside USJ

Professional Experience	Organization	Start date	End date
Vice-President	Hotel-Dieu de France	30/10/2010	01/05/2015
General Manager	Pole Technologie Sante	01/06/2007	31/10/2010
Management consultant	IMC	30/10/1986	30/06/1992

+ Expertise field

Economics, Management, Banking, Insurance

+ Research topics

Marketing

ICT in Organizations Society Marketing

+ Publications and communications

-Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict (co-author with Walid Abou Khalil & Eliane Khalife Abou Khalil), Journal of Public Policy Marketing, volume 44,issue 1 (Scopus Q1 & ABDC index, Rank A), Sage Publication, December 2024, https://journals.sagepub.com/eprint/K5Z9MHWCQ9THJEGQIRMI/full - The ICT Usage in the Middle East: Contribution to the Development of the Society, (co-author with Matar L), Journal of Decisions Systems 1-28 (Scopus Q1 & ADBC index Rank B), Taylor & Francis, Publication November 2024,. https://doi.org/10.1080/12460125.2024.2428186 -The use of social media for crisis communication during the Covid-19 pandemic: the case of Lebanon. (co-author with Karine Aoun Barakat), Projectic Review, 2023/1 (number 34), pages 11-24, DOI 10.3917/proj.034.0011

-Cutting edge technologies for the development of Asian countries, Journal of Asian Business Studies, Volume 16, Issue 2, Emerald February 20022

-Fighting Covid-19 pandemic in a multi-crisis context: case of Lebanon, (co-author with Karine Aoun Barakat), Community, the economy and Covid-19, lessons from from multi country analyses of the Sars Cov-2 pandemic, pages 291-304, Editors Sirgy, Rahtz & Shultz, Springer Cham (August 2022)

-Does the political candidate s quality leads to satisfaction? transposition of the SERVQUAL model to Politics (VOTQUAL): case of the loyal Lebanese voter. (co-author with Walid Abou Khalil), Journal of Political Marketing, pages 1-16, February 2020

-Transformational process in the implementation of an information system dispositive in an organization, (co-author with Harfouche & Arida), Lecture notes in information system and organization, ICT for an inclusive world, volume 35, (January 2020) pages 453-466.

+ Awards and recognition

• Membre de l'Academie des sciences commerciales
• Medaille de merite de l'Universite