This educational unit aims to provide students with the necessary skills to solve the problems they encounter when translating ad texts that are characterized in a special manner and that contain cultural elements and are subject to a marketing strategy that gives them all a distinctive nature that may constitute an obstacle to their transfer to the target language.

Temps présentiel : 15 heures

Charge de travail étudiant : 45 heures

Méthode(s) d'évaluation : Projets, Travaux dirigés