Fr | Ar

Joyce SIRGI

Enseignant Cadré - Chargé(e) d'enseignement - DESS

Institute of Business Administration (IGE)
()

(+961) 1 421 000 ext 4478 joyce.sirgi@usj.edu.lb

Twenty-two years of experience as Senior Manager within international and local manufacturing & sales

companies in both marketing and business fields.

Nineteen years as senior lecturer and nine years as head of the Marketing department at

IGE – Saint Joseph University.

Solid skills in a wide range of business management applications and strategic marketing recommendations.

Motivational team management style with a record in team building and leadership development.


• DESS en economie de l'entreprise
• Maitrise en sciences economiques

1- Product policy

2- Distribution Policy
3- Merchandising
4- International Marketing
5- Management of luxury brands
6- Sales force management
7- Follow up on marketing internships


Economics, Management, Banking, Insurance

2010   Co-writer of a book named « Marketing Appliqué: Casd’entreprises.  libanaises », financed by the Research Council of Saint-Joseph. This book, written both in French and English, is the first local publication that covers marketing cases studies related to Lebanese companies

1984      Freelance Economic Journalist in « Commerce du Levant »