Fr | Ar

Ms. Joyce SIRGI

Institute of Business Administration

Lecturer

(+961) 1 421 000 ext 4478 joyce.sirgi@usj.edu.lb

Twenty-two years of experience as Senior Manager within international local manufacturing & sales companies in both marketing and business fields. Nineteen years as senior lecturer and nine years as head of the Marketing department at IGE – Saint Joseph University. Solid skills in a wide range of business management applications and strategic marketing recommendations. Motivational team management style with a record in team building and leadership development.

Highest degree : DESS in Business Economics - Saint Joseph University of Beirut


DegreesUniversityCountryYear
DESS in in Business EconomicsSaint Joseph University of BeirutLebanon1984
Master in Economic SciencesSaint Joseph University of BeirutLebanon1982

1- Product policy

2- Distribution Policy
3- Merchandising
4- International Marketing
5- Management of luxury brands
6- Sales force management
7- Follow up on marketing internships

Professional ExperienceOrganizationStart dateEnd date
Head of Marketing DepartmentIGE - USJ01/09/2017
LecturerIGE - USJ15/09/2005
General Manager de Ch.Sarraf & coCh. Sarraf & Co01/03/200003/09/2005
Business Manager Ch.Sarraf & Co20/12/199401/09/2005
Regional Export ManagerChanel Sa15/10/199024/12/1994
Chief Editoretudes et consultations economiques02/01/198931/01/1990
Product ManagerChalhoub Inc 01/12/198524/12/1988

Economics, Management, Banking, Insurance

2010 Co-writer of a book named « Marketing Appliqué: Cas d’entreprises libanaises », financed by the Research Council of Saint-Joseph University of Beirut. This book, written both in French English, is the first local publication that covers marketing cases studies related to Lebanese companies

1984 Freelance Economic Journalist in « Commerce SAFE_USJ_du Levant »