Mr. Nasri MESSARRA
Faculty of Humanities
Associate professor
(+961) 1 421 000 ext 5123 nasri.messara@usj.edu.lb
Nasri Messarra is a Head of Department an Associate Professor in online marketing, social media influence strategies, political manipulation on social media social network analysis at the Saint-Joseph University, the Ecole de Management Léonard de Vinci, the Jordan Media Institute. Nasri serves/served as a senior expert in online communication discussion analysis on UNDP, EU, IRI BPSP (British Policing Support Program) Programs, as well as for businesses and NGOs.
Highest degree : PhD in Management Sciences - Université de Montpellier - France
+ Education
| Degrees | University | Country | Year |
|---|---|---|---|
| Doctorat | Université de Montpellier | France | 2015 |
| DEA in Management | Saint Joseph University of Beirut | Lebanon | 1997 |
| Licence | Saint Joseph University of Beirut | Lebanon | 1991 |
+ Teaching at USJ
011RHRMM3 - Research methodology 011ICPSM1 - Banques d’images et traitement artistique 011ICSRD1 - Séminaire de recherche 011ICDMM2 - Digital Marketing: Theories practice 011ICIAM3 - Introduction to AI
+ Teaching outside USJ
| Experience in University Teaching Outside USJ | Country | Institution | Start Date | End Date |
|---|---|---|---|---|
| Lecturer, Thesis Supervisor | France | Ecole de Management Léonard de Vinci | 01/01/2022 | |
| Lecturer | France | Université de Montpellier | 01/06/2019 |
+ Professionnal experience outside USJ
| Professional Experience | Organization | Start date | End date |
|---|---|---|---|
| Senior Expert in Digital Communication | EU, UNDP... | 01/01/2000 |
+ Expertise field
Art, Humanities, Religious Sciences
+ Research topics
Social Networks Digital Communication Political Communication Artificial Intelligence Discussion Analysis
+ Publications and communications
- Nassar, L., MESSARRA, N., & BABIKIAN ASSAF, C. (2022). Social acceptability of human-machine interaction in Lebanon. InteraXXIons, (2), 253-275. Consulté à l’adresse https://journals.usj.edu.lb/interaxxions/article/view/732 - La fréquence de l’alternance codique dans les groupes WhatsApp des étudiants libanais, Canadian Journal of Applied Linguistics, 2021 - Halawi A., Messarra, N., Arabic Latin keyboard Choice in Lebanese Students Discussions on WhatsApp, Lebanese Science Journal, 2022. - Messarra, N. i Mione, A. 2020. Negative WoM its Transmission on OSN: The Determining Role of the Seeding Population. Perspektywy Kultury. 27, 4 (sty. 2020), 127-152. DOI:https://doi.org/10.35765/pk.2019.2704.09 - MESSARRA, N. (2017). Rethinking marketing strategies on Facebook. Proche-Orient Études En Management, 29, 85-94. https://journals.usj.edu.lb/poem/article/view/469
+ Useful links
• Blog