Mr. Naji BOULOS

Faculty of Humanities
Institute of Business Administration

Instructor

(+961) 1 421 000 ext 1267 naji.boulos@usj.edu.lb

• Graduate of IUT-USJ in 1983 and the École Supérieure de Commerce of CERAM (now Skema) in Nice-Sophia Antipolis in 1986. • Over 35 years of career in the advertising industry. • General Manager of the advertising agency Inter Régies from 1993 to 2002 and of Memac Ogilvy & Mather from 2003 to 2018. • In 2018, founded Jicébé Creative Innovative Consultancy. • Currently the marketing and communication consultant to the Rector of USJ for the university and the Hôtel-Dieu de France network. • Member of the board of the IAA (International Advertising Association) Lebanon Chapter for eight terms, serving as president for a first mandate from 2011 to 2013 and for the second mandate from 2023 to 2025. He was also appointed global vice-president of the IAA in charge of government relations for the MENA region (2013-2016). • Trainer on creative thinking and lecturer at IESAV-USJ from 1993 to 2001, then at FLSH in the Master’s program in Information and Communication since 2007, and at IGE in the Master’s program in Marketing since 2020.

Highest degree : DESCAF (Diploma of Higher Studies in French Administration) - Centre d'Enseignement et de Recherche Appliqués au Management (CERAM) [France]