Pia Abboud: Pioneering Tourism and Cultural Innovation Beyond Borders!

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Pia Abboud (FLSH, 2014), founder of Discovery Beyond Borders, has received a scholarship for tour operators from the Adventures Travel Trade Association (ATTA).

A graduate of the USJ Faculty of Humanities (FLSH), Abboud earned a Bachelor in Geography with a concentration in Tourism and Cultural Management in 2014. She then continued her studies in France, where she obtained a Master of Cultural Landscapes (MACLAND) from Jean Monnet University in Saint-Etienne in 2016.

Throughout her university years, Abboud gained valuable experience through several internships, namely threes months at Tania Travels in 2012, four months at UNDP in 2013, and two months at Air France in 2014, working in communication. In 2016, while completing her Master’s degree, she joined Herity Italia in Italy as a researcher in tourism and heritage management.

In 2017, Abboud ventured into entrepreneurship and founded Discovery Beyond Borders, a travel agency specializing in tailor-made trips in Lebanon and internationally. Her ambitions continued to grow, and in 2021, she launched Marvel Property Management, a company specialized in managing exceptional real estate properties in France and abroad. The following year, she founded Mindset Beyond Borders, a consultancy specialized in tourism and cultural heritage management, also based in France.

Abboud’s career reflects her passion for innovation, excellence and an unrelenting drive to explore now horizons.