We are thrilled to shine the spotlight on our colleague’s Pr. Jamil Arida's latest research was featured in the Routledge Handbook on Business and Management in the Middle East.

This insightful chapter explores Lebanon's emerging business coaching industry, revealing three key trends: firms are relatively new and small, often not exclusively dedicated to coaching, and primarily serving NGO clients. These findings shed light on a fast-evolving sector facing unique challenges and opportunities.

Our continuous faculty research and publications showcase USJ Business School’s excellence in research and dedication to knowledge advancement.