We are delighted to highlight the exceptional contribution of our colleague Pr. Jamil Ariad in the renowned Routledge Handbook on Business and Management in the Middle East.

This captivating chapter delves into employer branding , a strategic approach essential for attracting, recruiting, and retaining top talent. With a special focus on the Middle East, including Turkey, Professor Arida explores how businesses can stand out by fostering work environments that meet employees’ most valued needs, helping organizations transform their recruitment strategies.