It was a great pleasure to the Faculty of Business and Management to actively participate to the first “Case Study Conference” organized by the Suliman S. Olayan School of Business of the American University of Beirut (AUB).

Our Dean Pr. Fouad Zmokhol was a panelist in the session entitled “Adopting the case method in the Arab MENA: Value, challenges and requirements” . He insisted in the discussion on the importance of the productive synergy, cooperation, collaboration, and complementarity between all the business schools across the region for transparent and continuous exchange information and mainly practical case studies on private sector companies.

Thank you to the OSB (AUB), and AACSB for organizing this very enriching joint conference.