After graduating from INCI in 1991, I have gained over 25 years of experience in technology, marketing, content and payment, all in the mobile industry. My entrepreneurial streak has won accolades in media and telecom and helped me collaborate strategically with industry gurus such as Google, Facebook, Apple, Qualcomm, Yahoo, Microsoft etc. My passion has resulted in MT2's success across the mobile industry mainly in content production and distribution, payment, advertisement, mobile solutions and apps development.

With a management team of 3 INCI graduates and 90 other great talents, MT2 has a presence all around the region through direct connections and agreements with over 30 MNOs and 50 business and media partners, making it today one of the largest Media/Mobile Entertainment companies in the Middle-East.

Based in Beirut, Dubai and Riyadh, I have created a strong synergy between the MENA region and the world for a lucrative upshot. My expertise lies in looking at services from a macro level and initiating solutions that help acquire customers, build brands, reduce churn and deliver profits.

I was elected director of the board of the MEF for the EMEA chapter from 2014 till 2016; MEF is an international forum representing the total mobile ecosystem providing an impartial and powerful voice for pioneering companies from across the mobile content and commerce value chain.

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