A short introduction for non-technicals onto the setup and configuration of mobile networks and how they integrate with fixed networks and internet service providers. What is a mobile operator: An overview of how mobile operators are built and how they perform services. Products & Services A few examples on the services offered by different operators and how they are tailored to the market The Lebanese Model How does mobile telephony operate in Lebanon, the history and the current state of things. Mobile payments/ M-Commerce Are mobile payments a success or a failure? Discussion and debate. The Mobile Web: This track covers the expansion of the web from a PC-only environment onto the mobile device (Phone/Tablet). The rise of the mobile web : From WAP to Smartphone when did we really start to use the web on mobiles There’s an App for that The smartphone revolution, Apple, Android and the rise of the apps ecosystem Monetization of the mobile web How is revenue generated on the mobile web? App sales, in-app sales, mobile advertising? Create your App concept (project) We will imagine and invent the concept of an app which we will discuss and review by addressing various aspects of the ecosystem and its viability.

Temps présentiel : 21 heures

Charge de travail étudiant : 6 heures

Méthode(s) d'évaluation : Projets