This course is designed to provide students with an in-depth understanding of marketing strategies in the pharmaceutical, food, cosmetic, and biotechnology sectors. Students will learn the fundamental principles of marketing, how to create and write product positioning, and how to conduct a SWOT analysis to evaluate a product's strengths, weaknesses, opportunities, and threats. The course will also explain the operations of pharmaceutical firms, highlighting the specific aspects of the industry. Students will develop practical skills in identifying effective sales techniques and classifying customers according to their profiles. Through a combination of case studies, practical workshops, and in-depth analyses, this course prepares students to excel in marketing products related to biology and chemistry and to seize career opportunities in the life sciences industry.

Temps présentiel : 15 heures

Charge de travail étudiant : 50 heures

Méthode(s) d'évaluation : Compte-rendu de conférences, Projets