459REBAL5

Retail Banking

The objective of this course is to enable students to understand the importance of the policies pursued by the bank's management in its strategic choices, to understand the nature of retail banking, to familiarize them with the different products offered by Banks to individuals, to show them the contribution of these products to the profitability of the bank and to present to them the strategies adopted by the banks to increase profitability using the means of marketing.


Temps présentiel : 26 heures


Charge de travail étudiant : 4 heures


Méthode(s) d'évaluation : Etude de cas

Ce cours est proposé dans les diplômes suivants
 Licence en études bancaires