This course aims to help students master all copywriting tasks that might be encountered in the advertising and marketing fields. Starting from analysis of needs of the consumer and target audience to the execution of the ad and/or material; It gives them an overview on how things happen in advertising agencies, mediums, and characteristics of advertising. Thus, this course contributes to developing among students the ability to understand what is needed to create persuasive ideas, scripts, and memorable slogans/headlines.

Temps présentiel : 30 heures

Charge de travail étudiant : 100 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Travaux pratiques contrôlés