Putting a special emphasis on the cultural, at the end of this unit students will gain an in-depth knowledge of the cultural environment and how it influences marketing, they will be able to analyze the cultural environment, and acquire knowledge about the major cutural systems in the Market and to what extent they are barriers or opportunities for the internationalization of companies

Temps présentiel : 15 heures

Charge de travail étudiant : 60 heures

Méthode(s) d'évaluation : Rapport de séminaire

Référence :
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