By the end of the course, participants should be equipped with the knowledge and skills needed to effectively implement internal branding initiatives, fostering a strong brand culture and alignment among employees. The course aims to educate participants on strategies and practices related to fostering a strong brand identity and culture within an organization.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 32.5 heures

Méthode(s) d'évaluation : Projets

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