This course equips students with the tools and strategies needed to effectively monitor and analyze online conversations about their brand, industry, and competitors. Through social listening, participants will learn to track mentions, hashtags, and sentiment across various social media platforms, gaining valuable insights into customer opinions, trends, and emerging issues. The course covers the use of advanced analytics tools, real-time data interpretation, and how to turn insights into actionable strategies for brand reputation management, customer engagement, and competitive advantage.

Temps présentiel : 15 heures

Charge de travail étudiant : 50 heures

Méthode(s) d'évaluation : Projets